Comparing JT’s own statistics to the findings of the New Media Forecasts report from ZenithOptimedia, JT has noted that Smartphone penetration in the Channel Islands continues to exceed that of the top-digital markets.
ZenithOptimedia’s report suggests that in 47 leading countries* Smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and will reach 55.7% this year; it also stated that 66.5% of individuals in key digital markets will have a Smartphone by the end of 2018.
Meanwhile JT reports that by the end of November 2015, across the Channel Islands, nearly 70% of its customer base are already accessing its mobile network with a Smartphone. JT’s findings within its local market indicate that if this trend continues, Jersey and Guernsey will continue to exceed ZenithOptimedia’s forecast and will possibly reach 100% Smartphone penetration well ahead of other jurisdictions.
Looking locally at the Smartphone market, JT reports that across the islands 56.8% of its customers using a Smartphone are using Apple devices (iOS) which exceeds the UK figures and proves the ongoing trend in the Islands to favour Apple products. Snapshot of the two markets (UK data taken from market research agency GFK):
Tamara O’Brien, Head of Marketing at JT, said: “It’s always interesting when research comes to light concerning Smartphone, mobile and data trends as it is an opportunity for us to make comparisons against our own customer base and match these to the consumer trends here in the Channel Islands. This research from ZenithOptimedia has further reinforced what we already knew; that residents of the Channel Islands are early adopters of new technology and the rise of Smartphone usage in the Islands is racing ahead of global markets. Being ahead of the UK curve for Smart devices is also a clear indication that islanders are taking advantage of improved home Wi-Fi which our fibre and broadband networks have enabled, alongside the benefits that JT’s superior 4G network are providing.”
She continued: “It’s also worth noting that over the past 12 months we have seen a huge increase in the number of customers joining our multiple-device plans which allows them to have up to four mobile devices on one convenient monthly plan. Mobile data is expected to see an almost ten-fold increase by 2019 according to the GSMA (the body that represents mobile operators worldwide), and with an estimated 16% of Channel Island customers already owning multiple-devices it’s clear that Smartphones and Tablets will continue to be the number one Christmas present of choice for all the family, for some time to come.”
To find out more about JT’s range of Smartphones and exclusive Christmas offers across a range of devices visit www.jtglobal.com/christmas.
* The 47 countries covered in the New Media Forecasts were Argentina, Armenia, Australia, Austria, Belarus, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Israel, Japan, Kazakhstan, Latvia, Malaysia, Moldova, Netherlands, New Zealand, Norway, Pakistan, Portugal, Russia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey,
Ukraine, UK, USA and Venezuela. ZenithOptimedia confirms that Smartphone adoption is highest in Asia Pacific and Western Europe.