A senior financial professional with over 25 years’ experience in the telecoms industry is the latest to join the JT Board as a Non-Executive Director.

Louise Easterbrook is the Chief Financial Officer of GSMA where she is responsible for overseeing the business and financial performance of the association, which represents mobile network operators around the world and hosts the world’s largest and most influential connectivity event, MWC. At GSMA, Louise leads a team of over 100 people managing all aspects of Finance, Legal, HR, IT, Project Services and Facilities.

Louise is also the Treasurer of GSMA’s Mobile for Development Foundation Board, set up to oversee a wide range of activities where mobile technology can provide solutions to development challenges for underserved communities.

Her career has included several senior roles at Vodafone and Cable & Wireless, including  Regional Financial Controller, Africa at Vodafone and Group Director, Investor Relations at Cable & Wireless.

Meriel Lenfestey, Chair of the JT Board said: “Louise is a well-known and respected professional within the telecoms industry and her experience and connections will be a huge benefit, boosting JT’s voice and presence around the world. We have exciting plans as we continue to invest in our mobile networks and services and with Louise’s work in high growth markets, her appointment adds further strength to our Board. With a genuine passion for inspiring and encouraging young people, Louise’s mentoring skills will be of great benefit to us all and I am confident that her background and focus will play a key role in helping JT with its long-term ambitions.”

Louise is a qualified Chartered Accountant and will be a member of the Board’s Audit and Risk Committee.

Louise Easterbrook added: “JT has built up a formidable reputation around the world for successful innovation and I am looking forward to helping the business as it takes further strides with its international activities. As a full-service global connectivity and business solutions provider, JT operates in an industry that’s changing rapidly, reaching into the lives of more people in the communities it serves as it delivers new products and technologies. It is a fascinating time to be joining the team and I am delighted to be working with such a great team of talented people.”